Thinking Anthropologically about Media: Finding Relevant Media

Let’s use media! They’re quick to make, easy to distribute and use, attract large crowds, and communicate efficiently. They’re simply awesome! But do media really work like this? How do you figure out which are the most relevant, appropriate, and effective media to use? You may be tempted to begin with what you like yourself or what you can fund. The quicker you get these media out there, the better it is, right? Alternatively, you could take it more gently and start by thinking anthropologically.

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Image: Pixabay, public domain.