New year, new courses !
- IMS Communications
- Jan 5
- 1 min read
Contact Andreas Ernst via this website's contact form for more info & registration.
This one-week online course gives you an overview of how media has shaped Christian ministry and holistic development both from a secular and historic perspective, as well as in terms of new trends. Its main emphasis is on audience research. Through personal research projects, participants will learn to use qualitative and quantitate research methods to better understand the communication needs and media habits of the people group they serve, in order to develop appropriate media strategies for effective engagement. An important aspect of projects will also be understanding the specific behaviour and needs of subgroups (niche audiences).
Facilitated by: Margaret Doll
Contact Andreas Ernst via this website's contact form for more info & registration.
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