by Margaret Doll Harnessing Multi-Modal Media for Optimal Impact Implementing a multi-modal approach through audio, video, and digital media is revolutionary for translation and communication projects, particularly when engaging oral-preference communities. Grounded in Relevance Theory, utilizing audio-visual tools early in a project helps expand the target audience's "cognitive environment" by providing immediate cultural, geographical, and historical context that text alone cannot easily...

Last year, I suggested some basic branding principles for use in promoting your project or product. You can revisit that discussion on creating a clear name, an eye-catching logo, a meaningful tagline, and a lively color scheme by clicking this link. Now, let’s keep thinking and planning to make your brand identity more credible using more advanced techniques. Branding is an ongoing, iterative process. It is what distinguishes you from others, getting you noticed with your unique stamp. ...

How often has a well-intentioned Scripture-based product gone out, only for those who produced it to say, “We wish we’d thought about that bit before it went out!” It has been said, “learn from your mistakes …and if possible learn from other people’s first!”. There are many regrets and what ifs, but alongside avoiding errors, we also want to focus on innovation—things people got right and only wished they had done earlier. Bible translation is one example. I half remember a quote asking why...