Just in time for Christmas, a new book has been published by IMS Training Director Andreas Ernst. The book, Translating the Bible into Media, is the culmination of years of practical, hands-on teaching and facilitating in the realm of media all over the world. Ernst challenges the status quo—the emphasis on "products, products, products"—and encourages the reader to think deeply about the actual needs of their audience and whether the media or approach in question will be something the audience actually uses. Additionally, he offers countless tips and ideas to help the reader make an impact.
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